Some of the most frequent questions brands ask us

27 July 2015

We thought it would be helpful to share some of the most common social media questions brands ask the Sentiment team. If you are looking at how social media management and engagement tools would...

The AA, RAC, Green Flag: Whose customers are the happiest on Twitter and whose customers have social media rage?

04 June 2015

The AA, RAC and Green Flag all offer social customer service on Twitter. Each has a different strategy. The AA and RAC both have dedicated Twitter customer care teams. @AA_Help tweets between 8am...

Ryanair looks to social to help improve customer service: But, does it have a 360 view of its customers?

26 June 2014

So, to gauge whether the airline is listening to its customer conversation with surround sound, we ran a comparative analysis of mentions around service made using @Ryanair, and tweets which just...

Report: How do online retail brands perform on Twitter?

30 May 2014

Banking on social CRM

24 May 2013

Social media and the financial industry... you may think they are like chalk and cheese. However as more and more companies start to bring this new digital technology into their marketing...

Social Media Monitoring for Financial Services

07 May 2013

Sentiment recently took part in a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and...

What gets the conversation flowing on social for water companies in the UK?

24 April 2013

In the UK, everyday life can often come to a standstill in an instant. Water providers are just one of many utility companies that people rely on day in, day out. So when something out of the...

How does Associated British Foods fare on social?

26 March 2013

Associated British Foods (ABF) ... which of its brands first spring to mind? Your list should include Twinings, Kingsmill, Silver Spoon,RYVITA, and Primark. These are all part of this...

Three's dancing pony goes viral on social

07 March 2013

The advert has only been out a week and already a lot of UK social media users will have heard of the dancing pony or have been raving about it themselves.

Managing social media for teams

04 March 2013

It's safe to say that most organisations ventured into the world of social media without much of a structure in place. In most cases, it was an initiative of the Marketing department and was often...